In the first quarter of 2026, amid a complex and volatile international market environment, FAW Jiefang Power delivered an outstanding report card for its overseas business. Engine sales rose 14% year-on-year, while transmission sales surged 23% year-on-year. Powered by hardcore technical strength and global expansion capabilities, the brand continued its strong momentum across international markets, accelerating the global footprint of Chinese automotive brands.
Widespread Overseas Success Highlights Global Footprint
In Q1, Jiefang Power achieved widespread growth across multiple overseas regional markets, making these regions the core anchor for its upward business trajectory.
Southeast and Southern Africa: Market growth surged rapidly. Tanzania performed exceptionally well with cumulative regional sales climbing 130.3% year-on-year. Kenya experienced explosive growth, where flagship models like the JK6 and JH6 powered by Jiefang engines saw sales soar 210.1% year-on-year, serving as the core engine of regional growth.
Northwest Africa: Steady progress in vehicle deployment drove a 94.6% year-on-year sales increase.
Latin America: Off to a strong start, Mexico achieved early breakthroughs while Peru and Chile gained simultaneous momentum, driving regional Q1 sales up 87.3% year-on-year.
Southeast Asia: Continued its high-speed growth trend, posting a year-on-year sales increase of over 150%.
Central Asia: Maintained steady, solid growth with sales rising 8% year-on-year.
In-Depth Market Cultivation Unlocks Growth Drivers
Having operated globally for years, Jiefang Power adheres to a "customer-centric" philosophy. By deeply understanding regional demands and operational scenarios worldwide, the company continuously accelerates new product development and high-end product deployment—delivering localized powertrain solutions that inject strong momentum into market expansion.
Peru: The first batch of 8 Jiefang J7 high-end tractors equipped with CA6SX1 natural gas engines was successfully introduced, marking the official entry of Jiefang Power’s natural gas products into the Latin American market. Continuous test-drive events and client visits have laid a solid foundation for expanding deeper into Latin America.
Australia: FAW Jiefang targeted the high-horsepower segment tailored to local transport conditions. The Jiefang J7 model, powered by the CA6DX1 engine, continuously secured new orders. Currently, 20 customized J7 tractors have completed assembly and are being deployed, driving new breakthroughs in Australia's high-end heavy truck market.
South Africa: The Jiefang J7 Euro V high-end heavy truck powered by the CA6DM3 engine was officially launched, attracting intense industry attention. Tailored for long-distance trunk logistics, it earned widespread acclaim for its performance, comfort, and intelligent fleet management. An order for 100 units was signed on-site at the launch, followed by a steady stream of bulk follow-up orders.
"Precision Core" Services Provide Full-Spectrum Protection
Steady overseas expansion relies on comprehensive service support. Jiefang Power continues to optimize its overseas network, building an end-to-end support system that combines "local service + remote assistance". Overseas field personnel actively work on the front lines to provide technical training and maintenance guidance.
Laos: Following rapid sales growth of mining dump trucks, field staff spent four days traveling between Vientiane and Thakhek to conduct systematic safe-driving and maintenance training for fleet drivers. They also empowered local dealer staff through hands-on and theoretical sessions, building a complete service pipeline from distributors to end users.
Guinea: Addressing local pain points where newly hired drivers lacked systematic training, Jiefang Power field team members collaborated with local service centers to provide customized training tailored to driver habits, effectively guaranteeing stable vehicle operation and construction schedules.
Togo: As one of FAW Jiefang’s fastest-growing overseas markets, field staff in Lomé conducted four specialized training sessions covering over 50 drivers on the CA6DM2 engine. Focusing on braking efficiency and fuel-saving techniques, the initiative enhanced customer product knowledge while boosting local dealer confidence to expand further.
Moving forward, FAW Jiefang will continue to deepen its global strategy, iterate core technologies and products, and refine its full-chain service network—driving high-quality, sustainable overseas growth while powering the brand’s global journey.
