August 16, 2024, marked the official establishment of FAW Jiefang Group International Vehicle Co., Ltd. (hereinafter referred to as “Jiefang International”), which operates the overseas business of the Jiefang brand end-to-end as a corporate entity. This accelerates the transition from traditional trade models to deep localized operations, injecting new momentum into FAW Jiefang’s global development. Today, let’s review the strategies Jiefang International has implemented and the achievements it has made over the past year.
2025-08-272025-05
FAW Jiefang has delivered 131 Tiger VH 4×4 all-wheel drive light trucks to the Philippines, marking a significant step in the brand’s expansion across Southeast Asia
2025-05
FAW Jiefang has officially launched its flagship J6P heavy truck in Senegal, marking its strategic entry into the West African market. Developed in partnership with Tractafric Group, a major industrial equipment distributor with coverage across over 20 African countries, the J6P has been locally adapted for African operating conditions — including long-haul transport, infrastructure projects, and mining logistics. The model emphasizes reliability, fuel efficiency, and terrain-specific enhancements. This launch is part of FAW Jiefang’s broader “SPRINT 2030” global strategy, aimed at strengthening its presence in key international markets. The company plans to expand its sales and service network throughout West Africa, offering tailored commercial vehicle solutions to support regional economic growth and infrastructure development.
2025-05
Founded in 1956 with the birth of China's first domestic truck, FAW Jiefang has grown into the nation's leading commercial vehicle brand, achieving over 9 million cumulative productions and a brand value exceeding RMB 100 billion. Today, Jiefang operates across 88 countries and regions, with notable success in markets such as South Africa and the Philippines. Through its "SPRINT 2030" strategy, the brand aims to achieve global sales of 500,000 units by 2030, reinforcing its vision to become a world-class automotive enterprise.
2025-04
At the 137th Canton Fair, FAW Jiefang showcased its latest technological achievements under the theme "Powering Global Logistics," featuring the intelligent J7 Pioneer Tractor and the efficient Tiger 6G Pure Electric Light Truck. The exhibition attracted nearly 1,000 visitors and over 400 serious inquiries from more than 60 countries, resulting in more than 200 intended orders and 30 potential agency collaborations.
2025-04
With logistical support from FAW Jiefang International Vehicle Co., Ltd., additional aid was transported to heavily impacted regions such as Mandalay and Naypyidaw. Chinese financial institutions in Myanmar, including ICBC and Bank of China, opened green channels to accelerate the flow of relief funds and strengthen financial support for affected Chinese enterprises.
2025-03
FAW Jiefang and Philippine distributor QSJ Motors celebrated a decade of successful partnership and the milestone of 10,000 vehicles produced locally. The event, held in Clark City, was attended by company leaders, government officials, and customers, highlighting strong China-Philippines economic cooperation. A new agreement was signed for the export of 2,000 vehicles in 2025, reinforcing their shared commitment to growth and customer-focused innovation. This long-term collaboration reflects FAW Jiefang’s effective localization strategy and deepening presence in the global market.
